BeAFish began with Bill Edwards, an artist, storyteller, and lover of the great outdoors who believed life was meant to be lived with purpose.

Every design is inspired by real catches, family adventures and God's creation. Bill had a gift for finding beauty in everyday moments turning them into stories worth sharing.

Today, every design carries that legacy forward - helping families make memories, start traditions and to swim upstream, make a splash, and leave the world a little better than we found it.